Actually, last month I officially made a proposal to FIDE to change the format of the Women’s World Championship. I suggested three reasonable alternatives but the answer I received seems to indicate that my proposal was not accepted. The main reason why they want to stick to the current system is the fact that it is easier to find sponsors if you call the knock-out tournament “World Championship”. If you called it “World Cup” it would be extremely difficult to find sponsors.–Womens’ World Champion Hou Yifan.
en.chessbase.com/post/interview-with-hou-yifan
My reply below has nothing to do with the OP’s point, but it may fit in well with the title of the thread.
This coming weekend (April 9, 2016) there is a tournament in Wisconsin with extra prizes for women – $25 extra for each half-point scored. Since the entry fee is less than $50, every woman with at least one win or two draws will walk away with a profit.
So if women unite too successfully, and all show up for this tournament, the organizer (who appears to be a woman, judging from the name) may be in deep doo-doo financially.
Wisconsin already seems to have a higher percentage of female chess players than most other states, so the danger here is not insignificant.
Perhaps I should show up, just so I can be one of the few players from whom the organizer can make any money, and also so that I can get to play all those women. 
Bill Smythe
I could identify as a woman for that week-end. We all know that ‘gender’ is fluid and an artificial social construct.
Better change your signature then, Ms. Seki.
Bill Smythe